The Misfit Way of building authority, credibility, and industry-recognition with 1200+ internet solopreneurs.
Hello Reader,
Today's email took me 4h to make. It is jacked with insane value!
Are you ready to get your mind blown away?
Here is what we're going to cover:
First things first!
Here's an update on what I've done for the week.
- 2h+ bike hike
- 50,000+ steps
- 100 pushups
- 40min run
- 1 podcast recorded for the misfits w/ @jordandivecha
- 1 client lost
- 2 clients happy
- 1 lead call
- 3 - 5 videos made
- Slowly back to momentum with content creation
~ P.S. check my Instagram for more lifestyle updates ~
Why I'm I sharing this journey with you?
One word: Documentation.
I want you to grow with me so that we can both look back at these moments together and see how far we've grown.
Okay!
Let's get back to business.
~ Testimonial of the week ~
1) Find where it's coming from, what's the roots of it?
Usually it's a deep rooted trauma from a childhood experience.
When you find out where it's coming from, the next time you feel this way, you'll be consciously aware about this toxic pattern and you might not end up falling for that trap again!
2) Define what "good enough" is before you take action.
For example:
Enough is spending 2h on X
Enough is making 7 pages about topic X
Enough is doing 20 reach outs a day
Etc.
3) Reframe a negative association to a positive association
From "I'm not good enough" -> to "I'm doing the best I can" -> to "I am good, and that's enough".
Don't quit when moments are tough,
That's what average people do,
Average people quit early,
Don't be average,
Go through the dip until you see the light at the end of the tunnel.
- Reframe your titles & hooks in your content to be money-related
- Partner with others in your niche who are in direct contact with your potential customer
- Use polls, surveys, and scorecards
- Conversations over content
- Simple scales, Fancy fails - include call to actions that leads to your offer
Let's not make this email crazy long,
I made this short video to tell you the story behind losing a coaching client.
Because I lacked empathy...
|
I was watching this video from Alex Hormozi on Harvard's brand reputation and here's what I learned:
With full transparency!
I want to make Brand Orchestrate one of the best educational business models on the planet.
How?
-> Using an iterative brand mastery process <-
Step 1 - Find, learn, and copy the GREATS
Step 2 - Innovate and become the ONLY (not just the best) - Present
Step 3 - Obsess to create MASTERY
Step 4 - SUSTAIN the test of TIME (recession(s') proof) - Future
Step 5 - LEGACY, be GENERATIONAL - leave my SIGNATURE - Past
Based on Harvard's educational business model, here are the new updates (20th May) to the upcoming cohort:
A) New cohort name:
The Hunger Game 🐦 of personal branding ®️
B) More demand, few supply (qualification system):
1. I created a waitlist so that I can qualify who's a good fit for the cohort and will only take 10 people at a time so that there's endless demand.
2. I will focus on WHO'S THIS IS NOT FOR more than who is it for.
I don’t want to work with people who (are):
3. I will not necessarily promise a "money" related outcome although that would be a consequence of them building a strong personal brand.
C) Brand experience that creates integrity & legitimacy:
Instead of giving a "certification of completion" at the end of each cohort which indeed build the brand endorsement. But doesn't necessarily guarantee that every client will be happy, gives a positive review, or achieve a desired outcome.
I want to graduate them instead.
But wait: "You're not a well-known school / organization !"
EXACTLY!
I'm a creative misfit and I let my imagination run wild on this one,
And I came up with this cool idea that might just work (or not).
I'm going to lean into the hunger games experience and create a series of game(s) (exercises / challenges / projects) to play with.
The overachievers who play the game(s) and succeed in it will be the one highlighted as "professional players" who have successfully orchestrated their personal brands.
Those who play the game and fail will have the Dopamine rush to TRY AGAIN, until they actually finish the game.
-> The winners will get the brand endorsement.
-> The losers will not have any recognition but they'll have the option to play again.
I might be biased but why is this such a great idea?
Because:
1. It GAMIFIES THE LEARNING EXPERIENCE.
Therefore people would have more incentives to actually do the homeworks therefore achieve their desired outcomes therefore speak good about the brand.
2. It keeps the integrity of the brand high & the legitimacy of the brand untouched
Like Alex Hormozi said:
D) Last week (11th May) update:
1. A more streamlined approach when it comes to the curriculum ✅
2. No money-back guarantees ✅
3. New price at $1500 ✅
The cohort experience (beta) will look something like this:
Casting → Game(s) → Championship → Playoffs → Qualification → Ceremony
If you apply to the cohort TODAY,
We will give you a $300 credit that will be subtracted from the official price of the cohort.
If you have purchased one of our previous masterclasses, workshops, or community memberships. You'll also get whatever you paid as a credit to this cohort.
Apply to June's Cohort 🏴 |
Next cohort starts on the 14th of June,
This is a first come, first served - policy.
~ (You know the drill) ~
Hi 🤟 my name is Amine, I am a nation without a home.
I am a professional misfit with a crazy goal of traveling to 100 countries all over the world while teaching and building my community, one misfit at a time.
For now, I have limited resources... And I can't just backpack and go. But maybe you can inspire me to change my perspective, and visit your city, at least digitally.
Digitally? Yes! You heard it well!
It costs you $0 and some good will to take a photo of my Instagram account in an iconic place that represents your city well -- Simply share that picture with me with a small story on why you think I should visit that exact spot in the world.
I'll post it on my social media accounts, one country at a time until I finish visiting 100 countries and become a digital world citizen 🌍
Here's an example:
Right now, we are over 2,300+ people on this newsletter only.
So let's make this misfit's dream come true!
I believe I can do it,
And I need you to believe in me too.
#100digitalnomad
Thanks for reading!
If you enjoyed and get value from this email,
Share what you learned with a friend, it costs nothing to do.
Let's together, fit every misfit and build a world, where every voice is heard.
Amine Hammou
Need help? ☎️ Book a call with me
Personal branding for professional leaders looking to transition from best-kept secrets to no longer having to introduce themselves.
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Amine Hammou | The Art & Biz of Personal Brand
The Misfit Way of building authority, credibility, and industry-recognition with 1200+ internet solopreneurs.
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