The Misfit Way 🏴

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Video Talking Head Emails 🏴

Today we’re trying something different.

I’m experimenting with a video format for today’s newsletter.

What will I be covering in this 34min video?

  • Lesson I learned the last quarter
  • My interests & skills (so far)
  • Work-life Integration and the 2 paths forward for My Businesses
  • Why did I launch a new creator venture
  • What’s the strategy/positioning for my social media accounts

It’s linked below.

Do you want me to make more video newsletters?

Yes, more videos

No, just keep writing

Don't fancy me on video?

Read the recap below.

Time to reintroduce myself again
[2023 edition]

The last time I did this was 8 months ago in November 2022

But this time around, I want to do this a bit differently.

If you want to know who I am and what I’ve built in the last year check out this post:

If you want to stick around to learn more about my business model for this year! Watch the video below:

1) Lessons Learned + New things

  • Extreme clarity through strategy execution
  • Writing is my Ikigai
  • Cohort model, I’m not there yet
  • Circle coaching community not worth the investment, not getting the ROI
  • Marketing should build free value trust before selling high ticket

What’s New?

  • Joined the Top Coach community with Zack Swire
  • Made the tough decision of launching a new creator venture (more on this below)
  • Changed the Brand Orchestrate YouTube channel to my name & my face (bold personal branding move, I know).

2) Interests x skills

  • Personal branding
  • Philosophy
  • Wordsmith
  • Purpose
  • Coaching
  • Creator economy
  • Strategy
  • Community building

3) Work-Life integration

Path A) Brand Orchestrate - Personal Branding That Pay The Bills

Path B) Misfit Way - Personal Branding in The Creator Economy That Makes an Impact

  • Coaching 1 million misfits the art of purpose & the business of personal branding

(Mouvement-based newsletter teaching the internal & external skills + outcomes from path 1)

  • Pro Misfit Club 100 True Fan Membership Community (£100/year or £10/mo)

  • Misfit Notion Building digital products for each stage of my personal development -> productizing skills & experiences

4) WHY

The only way to be accepted for who you are and live an exceptional life is the misfit way.

5) Social media positioning


  • B2B personal brand coaching, ghostwriting, workshops, digital products -> Promote Brand Orchestrate


  • The misfit talking heads, long-form, education, life experiences, free value content (alpha)


  • Community building x Creator economy (how to be a better creator) -> Promote the Misfit Way


  • Day in the life of a misfit, behind the scenes, mountain biking mainly -> A personal brand that takes you places 🚴


  • Rants, raw, unfiltered me, world-class sass building stronger relationships with IG thots LOL

Spotify (misfit origin)

  • Unedited short & long-term conversations with misfits + lessons I learn during the way (beta) + visualization memos

All socials are found here:

6) What’s still not clear

  • ConvertKit is it worth the investment? I don’t want to run 2 different email newsletters
  • The collaboration & cross-promotions
  • Balance content marketing

That’s a full recap! Enjoy the summer season.

Your misfit friend, Amine!

Will see you in traffic ~

Thanks for reading!

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Let's together, fit every misfit and build a world, where every voice is heard.

Amine Hammou

Need help? ☎️ Book a call with me

Personal branding for professional leaders looking to transition from best-kept secrets to no longer having to introduce themselves.

Let's do more together:

Not all heroes wear capes, some wear glasses.
But the
conductor wears both.

~ See you in traffic ~

The Misfit Way

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