"Personal brand is the story that people tell themselves about you and the expectations that they have when you walk in the room."
— Seth Godin
- Here is a breakdown on what you'll learn -
- Day 0 - [Introduction] Why personal branding is non-negotiable in today's economy?
- Day 1 - [Lesson 1] Fix this or watch your personal brand die
- Day 2 - [Practice] The anatomy of a personal brand
- Day 3 - [Lesson 2] Holistic personal monopoly (irreplaceable niche of one)
- Day 4 - [Practice] The x-factor of personal branding
- Day 5 - [Recap] Work until you no longer have to introduce yourself